Missouri State University Career Center Marketing

Missouri State University’s Career Center was in need of a major marketing renovation. With cohesive and wide reaching integrated marketing communications, my four teammates (Jordann Wheatley, Zach Bateman, Charles Ogden and Matthew Hyde) and I created a plan to boost their attendance at their professional, career-building events, their social media following and interaction, and overall office visits. The objective is to provide more exposure to the amazing professional resources the Career Center has to offer, in turn fostering a greater relationship with the student body.


The “#BeLikeBoomer” campaign uses Boomer Bear to show how the Career Center can help students improve their college experience through the utilization of the Career Center’s resources and services. Images of Boomer will excite and encourage students to fill out and complete Boomer’s Four-Year Career Plan Checklist. This encourages students to become involved with the career center and become acknowledge with their career plans from the very start. 
Other content we believe will be engaging for the career center to utilize is student highlights; this is where “Career Bear” comes into play. This will be used as a social media highlights with the students name, major, year, job/ internship position they held, and the location where they did it. 
“Motivational Monday’s” is an additional content creation that will encourage students to think positively as they go about their day.

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