To solve the challenges SAAF faces, I created a branding guideline in order to keep a cohesive look to every design solution. This brand was applied to their social media including Facebook and Instagram, and their website which has been redesigned to be more visually appealing. To better promote themselves and expand their audience, my client and I have worked together to come up with a marketing campaign called ‘We Can Fix It,’ which is an informative series on the importance of spaying and neutering your pets. Overall, the goal of this project is to build a new, cohesive and playful identity for the organization to grab pet owner’s initial attention and encourage them to utilize SAAF’s services to fix their pets.
